Download ~ Managing and Marketing Radical Innovations * by Birgitta Sandberg ~ Book PDF Kindle ePub Free
eBook details
- Title: Managing and Marketing Radical Innovations
- Author : Birgitta Sandberg
- Release Date : January 07, 2008
- Genre: Business & Personal Finance,Books,Management & Leadership,
- Pages : * pages
- Size : 2636 KB
Description
This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies
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